New brews, digital healthcare, driver-less vehicles, online cards, & bittersweet endings

Your weekly download of the major happenings in the world of eCommerce and Digital Marketing - in one quick bite.

From bringing new products to market, merging, going public, receiving funding and even shutting down, these next five brands remind us that business is always in flux. And no other year taught us the power in being adaptable, flexible and open to all possibilities, quite like 2020 did.

Let’s see what this year looks like for these five brands.

Chobani, the go-to yogurt brand has got mornings covered 


Legends in the yogurt category, Chobani, a company birthed in New York in 2005 (ahead of the organic craze, with a vision to make delicious, nutritious, natural yogurt). The Chobani Greek Yogurt was the first product to line the shelves… and the rest is history.

The next iteration for Chobani is ‘ready-to-drink’ cold brew coffees. Set to hit retailers nationwide later this month, the brews will be available black or flavoured, for those who love a little sweetness with their java. The four flavours are pure black, sweet creamer, vanilla creamer, and oat milk.

With the yogurt and done-for-you brews, Chobani has mornings sorted.


Telemedicine platform, Hims&Hers, to help millions with SPAC merger

As we still grapple with COVID-19 and wait for widespread vaccine distribution, getting to the doctor for check-ups is harder than ever. Telemedicine is a creative, innovative solution connecting patients with doctors, regardless of location.

With a three-pronged vision, Hims&Hers aims to improve access, quality and cost of healthcare – thanks to the $280 million in proceeds, $205M in cash from Oaktree Acquisition Corp and $75M from the concurrent private placement of common stock priced at $10 per share.

Watch the space of digital healthcare. The brand has its sights set on sleep health, fertility, diabetes, and cholesterol.


Autonomous vehicle company, Cruise, receives $2 billion in funding


Microsoft invested $2 billion in Cruise, pushing its valuation up to $30 billion. GM, Honda and other investors injected more capital into Cruise, in efforts to push the technology to market. Microsoft’s cloud and edge computing platform, Azure, will be used to power the vehicles. It’s a win-win for both Cruise and Microsoft, given the cost of operating fleets of self-driving vehicles for their future ride-hailing service. Cruise will secure lower prices for cloud services and Microsoft will have a place to test and scale. Move over Uber.


Online card retailer, Moonpig, goes public


Since 2000, UK brand, Moonpig, has sent over 100 million personalised cards. Its famous reminder service means users never forget the birthdays of their loved ones. In this week’s news, Moonpig plans to go public on the London Stock Exchange in a £1.2 billion ($1.6 billion) float next month.

It comes as no surprise the popularity of sending online cards since the beginning of the coronavirus pandemic. And with extended lockdowns, social anxiety and the vaccine rollout, we bet that Moonpig remains the preference for birthday, occasion, anniversary and Valentine’s Day cards.

Once trading begins in February, U.S. investors BlackRock and Dragoneer have agreed to spend £130 million on Moonpig shares.


Godiva joins the growing COVID-19 ‘business death count’


Chocolate lovers around America will be sad to see the closure of Godiva, has announced the closure of all 128 stores. While the products will still be available online, it’s a loss that many will feel – joining the millions of closures in the food and hospitality industry. Godiva’s stores will stay open in Europe, the Middle East, and China.

Godiva is a historic Turkish owned chocolate maker, founded in 1926. The company was purchased by the Turkish Yıldız Holding in November 2007. Just three years ago, MBK Partners bought a stake in Godiva. The current headquarters are in Manhattan, New York.

While businesses are undoubtedly still hurting and feeling the effects of COVID, it’s useful to get a snapshot of the industry and brands that are adapting, growing, and thriving.  


CareerTu Research is a knowledge-sharing platform focused on empowering brands by providing valuable eCommerce and Digital Marketing news, insights, and trends. Follow along and subscribe to our weekly ‘Quick Bites’ where we feature innovative brand disruptors making waves in the world of eCommerce.